“On a 5-10 year time horizon, what we expect to see, and we’ve started to see this today, is that there will be creation of new worlds that will fit right next to the worlds that we create,” he said.Why it matters: Video gamers, already the most active audience in entertainment, are increasingly expected to have a role creating what they play.ĭriving the news: EA CEO Andrew Wilson said late Tuesday at a Goldman Sachs conference that the zeal for players to create will change his business as what players make becomes more complex. Video game giant Electronic Arts, maker of Madden and Apex Legends, is planning for a future in which player-created virtual worlds are more central to its profits.
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